This article was recently posted on CNN's website. Have a read and let me know what you think. After reading it over twice, I think I get the author's point, but the tone is so back-handed that I'm not sure he gets it. Is this simply a difference in understanding green issues and how they get presented to a mainly American audience? Or is there a bit of something that is supposed to make a right-wing, anti-environmentalist cheer?
Green practices should become standard behaviour for the world's better companies. We should not be charged extra for efforts that they should be doing anyway. But they shouldn't hide these accomplishments either! Only by full transparency can we as consumers decide who is making real change and who is simply trying to green wash us...
Rest assured, green travel is here to stay. Or rather, we still have a lot to do before our regular travel could even be considered remotely green. Offsets are not a bad idea.
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